Tenerife Experiential
The traveler is evolving – they crave authenticity in visual stories. Hard Rock Hotels used real people and real moments to capture their guest experience. How do you develop a visual story for the Hard Rock Hotel brand that is unique, relevant and converts prospects into customers? The team searched the internet for social photographers who travel the world and organically document their experiences on social media and teamed up with FindUsLost experiential photographers, Selena and Jacob.