Made For Music
Hard Rock Hotel & Casino's current Brand Campaign—Made for Music—features the company's Artist Ambassadors in their proprietary music amenity program, The Sound of Your Stay. The brand partnered with several emerging and award-winning musicians, Rebel & a Basketcase, New Politics, Run River North, Michelle Branch and The Aces. The Made for Music campaign was developed in collaboration with the very talented Tom Macaluso and Robert Merrick from Anson-Stoner, and the photographic genius of John Deeb. The video of Artist Interviews was developed for the guest room channel, website and social media.
creative + photoshoot + video direction: linda nelson
agency: anson-stoner
photography: john deeb
video: deeb studios
This version of Made for Music illustrates how the campaign is utilized for a pre-opening property in a specific city. English and Chinese versions were published in various forms of media. Because this is a property-specific campaign in a new international market—and the property itself hadn't completed construction—the hero image is focused on lifestyle, music and guest experience. The 6 video vignettes are :15 spots for digital and social media.
