Hard Rock Hotel & Casino Hollywood Campaign
Hard Rock Hotel & Casino Hollywood needed a brand refresh that showcased their new amenities and f/b outlets to compete with the South Beach, Miami market. The campaign still needed to fit within the Brand's over-arching campaign, THIS IS HARD ROCK. The logo lock-up and the fonts are the design elements that tie it back in a consistent manner. Collaborating with the Hollywood marketing team, RDA and the very talented Naoto Ono, we developed a print, digital and social campaign focused on the premium guest experiences in dining, bar, pool, luxury suites and gaming.
